Better Co.


The brief
Better is a biodegradable organic sanitary brand that wants to break the taboo around the believe that “women should hide their period.” Women shouldn’t be ashamed of something as natural as menstruation.

The idea
To take off the women’s burden of having to hide their period every month, the packaging and the brand’s visual identity should empowers the customers so that can carry them with confidence & would also look good displayed in any toilet or shelf.  
The solution
Better the user experience, from the unpacking the parcel to finishing the pack. The calm and clean colours and serif typeface reflect the elegant and feminine lifestyle, creating the sense of belonging and confidence.

Visit Better Co. website ︎︎︎

A minimal and elegant style that shows through the visual identity reflects the identity of women that are strong, charismatic, and confident, as well as, their conscious choices for their health and the environment.

Say hello!

︎   ︎   ︎  

© A-LANdarch CO.,LTD. 2023