UNICEF


Brand Building Section, NY Headquaters
Junior Brand Designer 2021-2023


World Children’s Day 

Rebranding - 2021


The brief
How can we refresh the master visual of WCD to be more appealing to younger audience? Yet associate wiith unicef main brand.
The idea
The identity couldn’t afford to just look like an every-day artwork from UNICEF. It had to excite and connect with children. The idea was to refresh, for the design to reflect the spirit of WCD and to look less stiff, while keep the spirit of the original identity alive.
The solution
The more transparent approach to the circular frame represent the dynamic and free spirit of children. Introducing the design elements, like handwritten typeface to add the sense of belonging and speak directly with our target audiences and donors.


Visit UNICEF’s World Children’s Day
︎︎︎https://www.unicef.org/world-childrens-day


Photo credit: Cameroon 2022. © UNICEF/UN0732015/Dejongh. The activity at the Etoug-Ebe Disability Center will send a powerful and positive message on non-discrimination and inclusion for every child. For every child a voice!





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